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Return to designotype.com.

DESIGNOTYPE PRINTERS, INC. PRESENTS
SEP
5
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Brian Helminen
The Way I See It
 

With summer winding down and leaves turning, you surely are thinking about Thanksgiving, Christmas and winter. Huh? The stores are ready for Halloween so that means another season is going to be here lickety-split!

SEASONAL ITEMS TO CONSIDER:

Fall and winter tourists – do you market to them?

  • We have six placemat spots to fill this week. When you purchase an ad, your business will be discussed over coffee by your potential customers with 18,000 views at 5 or 6 different restaurants. Cost is $175 for business card size, or $325 for double size. Area restaurants receive the placemats free of charge. Our repeat customers claim this is the best bang for their buck as far as local advertising goes.
  • Business brochures and business cards should be brought up to date with current photos, information, and phone numbers. If you need help with design, copy writing, or photography, please call us. We'll give you tips, or you can trust us with the project.
  • What does your storefront sign look like? What about your business vehicle? Do you have current hours on your front doors or windows? Are they faded or outdated? Do they have current information? It's time to get outside and take a look at these from a customer's perspective. Before winter!

Here’s the way I see it: Sometimes the things you spend so much time working in the business that you forget about working on the business. 

If you’d like help with your printing and signage projects so you can focus on the fun things in life, we’re here to help!

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MARKETING
Marketing Tip
Emotional Intelligence
EMOTIONAL INTELLIGENCE IS CRUCIAL FOR PROVIDING OUTSTANDING CUSTOMER SERVICE

Emotional intelligence (the way your emotions affect your thinking and behavior) is crucial for providing outstanding customer service. Research shows that customer satisfaction and repeat business is based on an emotional connection with the salesperson. Therefore, customers who like their salesperson are at least 12 times more likely to purchase again.

Here are a few tips to boost sales by improving your emotional intelligence:

  • Become more self-aware of your own emotions. Think about how your emotions have affected the way you react in various situations.

  • Take responsibility for your feelings and behavior. When criticized or challenged, rather than taking offense, ask yourself, “What can I learn from this situation?” Likewise, if you hurt someone’s feelings, offer a sincere apology.

  • Practice responding rather than reacting. Reacting typically involves an emotional behavior, whereas, responding involves deciding how you want to behave.

  • Create a technology-free zone. Avoid distractions from constantly checking your text messages, emails, and voicemails, and give customers your full, devoted attention.

  • Take a moment to pause and allow yourself to think before speaking or acting. This can help you manage your emotions and help you be more thoughtful and less emotional when responding to a situation.

  • Enhance trust and rapport by increasing your empathy. Practice understanding why someone feels or behaves in a certain way and communicate that understanding to them.

  • Schedule some downtime to make to-do lists and reflect on your daily actions (or inactions).

  • Be thankful. Take time to acknowledge things that are going well and focus on a positive attitude.

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Uncommon Product
Customer Care Card
A VERY HELPFUL AND THOUGHTFUL ADDITION TO ANY PURCHASE

Customer care cards are a very helpful and thoughtful addition to any purchase. Care cards can not only thank customers for their purchase, but they can also include convenient information on your return/exchange policy, your contact information, warranty information, signup information for exclusive discounts and promotions, re-ordering instructions, and much more.

Customer care cards can be designed in any format, ranging from a simple, flat one-sided card to a folded card, or even an elaborate die-cut or foil-embossed card.

As a creative alternative to a card insert, customer care statements could also be created as a sticker to affix directly on your packaging to ensure it gets noticed. Order yours today!

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TECH
Tech Tip
Back Up Your Social Media Accounts
EASY BACKUP ACROSS MULTIPLE SOCIAL MEDIA PLATFORMS

Many of us spend countless hours posting on social media, either for professional or personal use. What would happen if one of your social media accounts suddenly disappeared – along with all your pictures and memories? Here are two examples of helpful tools to consider for easy backup across multiple social media platforms:

  • Frostbox is an easy, automated daily backup service for social media and more, and offers a protected and encrypted archive of all your photos, contacts, Gmails, and much more, with pricing starting at $6.99/month.

  • Digi.me automatically backs up and syncs your posts from Instagram, Facebook, Twitter and several other social media networks to your own secure library on your local drive. You choose which sources to add to your digi.me library, such as social networks, finance or health, and digi.me requests the data from them.

If you need help creating print documents to supplement your social media campaigns, give us a call today. And remember, other printers may be nearby, but nobody comes close.

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Fun
Fun@Work
Take 5 Minutes for Fun@Work featuring

A wry look at the absurdities of everyday life.

And Here's More Fun@Work!

A whimsical, slice-of-life view into life's fool-hardy moments.

An irreverent look inside the world of business and finance.

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Designotype Printers, Inc. 22950 Airpark Blvd., Calumet, MI 49913 906-482-2424