 |
OCT
26
|
|
 |
|
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
|
|
|
 |
Message
|
 |
|
A Message from Brian Helminen
|
|
|
|
The Way I See It
You know how "they" say no one, at the end of their life, wished they had spent more time at work? WELL...we are going to be closed next Tuesday, Wednesday and Thursday, November 1 through Thursday. Margaret is going to spend a week with her daughters, so this is the way we are making it happen. You can send files and request estimates via www.designotype.com, or office@designotype.com, or call and leave us a message.
If you have orders that regularly happen in late November or December, we'll call you to get them started, because we will be taking 2 weeks off at Christmas Break this year, and want you to be taken care of.
Here are some words of wisdom to get you through your day.
“The bad news is nothing lasts forever. The good news is nothing lasts forever.” – J. Cole
Here’s the way I see it: Life is a circle of happiness, sadness, hard times, and good times. If you’re going through hard times, have faith that good times are on the way.
|
|
|
 |
Idea
|
 |
|
|
Trim the Fat: What Your Logo Doesn't Need
|
|
|
|
How do you decide on how a logo should look? Is it based on what's popular or trending? On the profession or industry? Logos are one of the most integral parts of your brand and creating the right logo that will withstand the test of time can be challenging.
When designing a great logo there are many things to keep in mind, such as fonts, colors, and how it will look when printed. With everything to think about when designing a great logo, try looking at it from a different angle. Consider what the logo doesn't need.
A logo doesn't need to convey what the business is or does. While that certainly works in some circumstances, logos are capable of adding meaning to the brand and keeping the brand top-of-mind without an immediate connection to the brand's product. The relevance of a logo to the product or business can be unique and different, which will only help to add intrigue, interest, and engagement.
Think of a brand like Nike and their logo. With just a simple, curved line, that one little swoosh represents motion and speed, which are synonymous with athleticism. This is what Nike stands for. The brand is so popular with this logo that there really isn't even a need for the tag "Nike" to be seen anywhere - you see the swoosh, you know it's Nike. Nike doesn't need a shoe as their logo to connect with their potential buyers. Here, the swoosh is just as relevant.
Although Nike uses a symbol for its logo, your logo doesn't need a symbol. Having only a symbol for a logo design doesn't always serve its purpose, and sometimes, a wordmark logo is the much better fit. Some examples of popular wordmark logos include eBay, Coca-Cola, and Disney.
You may wish to consider your preference for a wordmark or symbol logo. One may potentially connect the audience with the brand better than the other. Again, think about how the logo will look when printed on shirts, cards, and other items to make sure the message and meaning are clearly understood.
Most importantly, a properly planned logo design is key. Determine what is the best way to connect the audience with the brand, and remember that just because it's relevant doesn't mean it's best. To communicate a brand through a logo, consider: does it require a wordmark? Is a symbol necessary? You may also want to integrate a tag, but a logo typically works best when it is able to stand on its own. Creating a logo that will not only stand out but will also adapt to its surroundings makes a huge difference in getting consumers to recognize the brand.
By taking the time to consider what your logo doesn't need, you can then tailor it to meet the needs of the audience and the brand. This will help you stand above your competitors while saving you time and money in the end.
Click here to visit the Designotype Printers, Inc. - Ideas Collection.
|
|
|
 |
MARKETING
|
 |
|
|
Business Cards: Smart, Magnetic or Traditional
|
|
|
|
Technology has revolutionized the way we interact and engage with people. For example, smart business cards can be a fun way to upgrade your networking. Whether you want to share your contact information, payment apps, or tell your story, smart cards allow users to easily tap a business card with their phone to access information or scan a QR code.
Here are a few smart business card options to consider. Depending on what features you are looking for, pricing will vary.
While smart business cards are a trendy way to share information, traditional printed business cards continue to be a favorite.
One other great option is to go Magnetic. Stuck to a refrigerator or file cabinet, you will be top of mind for at least a year.
By having both print and digital cards, you can provide options to connect with your audience however they are most comfortable.
|
|
|
 |
PRODUCT
|
 |
|
|
Care Cards
|
|
|
HELP CUSTOMERS EXTEND THE LIFE OF THEIR PURCHASE
|
|
|
Care cards are a thoughtful tool to help customers extend the life of their purchase. For example, a care card can include instructions on how to wash a product, such as customized coffee tumblers that should be hand washed only (not dishwasher safe). Care cards can also provide tips on how to store or care for items, such as jewelry, canvas artwork, photo albums, custom keepsakes, and more.
For example, Silver Jeans Co. mails a Denim Care card with all purchases that includes tips on keeping your denim (and the planet) looking its best. They not only provide helpful advice for customers on how often to wash their jeans, but also tips on hang drying, spot cleaning, and more.
Care cards can be created as simple as a one-sided flat card in any size to a larger, multi-panel folded card. If you’d like help creating a care card your customers will appreciate receiving, give us a call today!
|
|
|
 |
TECH
|
 |
|
|
Focus Mode for Android
|
|
|
PAUSE APPS THAT CAN BE DISTRACTING
|
|
|
Android Focus mode enables users to pause apps that can be distracting, such as social media notifications and news alerts. Once Focus mode is turned on, chosen apps will be grayed out on the screen, and their notifications will be hidden. Any notifications from those apps are put on hold until Focus mode is turned off, although exceptions can be added for calls and alerts from specific people or apps.
Users may also create a work profile to pause work app alerts (such as Outlook emails and Microsoft Teams alerts) to prevent distractions during meals or family time in the evenings or weekends.
To access Focus mode on an Android device, go to Settings/Digital Wellbeing and Parental Controls.
|
|
|
|
|
 |
|
Printer@Work Newsletter is available via e-mail on a free subscription basis.
You can subscribe or unsubscribe at any time. For more information about Designotype Printers, Inc., visit
designotype.com.
Copyright © 2022 - 2023
Designotype Printers, Inc., 22950 Airpark Blvd., Calumet, MI 49913 906-482-2424
|
|
|
