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SEP
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WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
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A Message from Designotype Printers, Inc.
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The Way I See It
While many things in life are out of our control, you do have control over yourself, and that is incredibly powerful. Here are great examples of things you can control:
- How you react to others
- How you treat your body
- Who you surround yourself with
- Your thoughts
- Your free time
- How you react to change
- How you communicate
- Your beliefs
- Your attitude
- Your goals
Here’s the way I see it: Steve Maraboli said it best: “Incredible change happens in your life when you decide to take control of what you do have power over, instead of craving control over what you don’t.”
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Idea
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Maximize Your Print Mailing with a Well-Written Cover Letter
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YOUR CONNECTIONS = COVERED
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Whether you’re sending direct mail or proposing a new business partnership, your presentation is always significant. Including a cover letter with your printed pieces is a compelling way to make connections, distinguish your team from the competition, or give a formal introduction for your skills and services.
Business cover letters can accompany other print marketing pieces in your mailing, acting as a greeting, a sales pitch, and a “next steps” proposition. Here are some tips to help you outline, style, and sharpen your next letter:
1. Opening
Promise a benefit in the headline or first paragraph and lead with your strongest sales point.
2. Supporting paragraphs
Expound on your most important advantage and tell readers what they will specifically receive as a benefit of your services.
3. Supplemental evidence
Back your statements with statistics, examples, endorsements, or testimonials.
4. Call to action
Tell the reader what is lost if he/she doesn’t act. Rephrase the benefits in a closing offer that incites action (i.e., deadlines, limited time offers, act-now incentives).
5. Closing
Rephrase the benefits and state your ideal outcome or objective. Reference any enclosed documents/resources and communicate a positive plan of action in a summary statement like this:
“Please review the enclosed proposal, try out the loan estimator on our website, or call me at ____ with questions. You’re welcome to contact me at your earliest convenience, or I’ll plan to follow up with you on Wednesday, May 1.”
Polish your presentation with these style guidelines:
- Start with a short opening paragraph (four lines or less). Additional paragraphs should be shorter than eight sentences. Close your letter with a 2-3 sentence summary.
- Avoid generic salutations like, “to whom it may concern.” Use the name or title of the decision maker you’re trying to reach and thank them for the opportunity to share.
- Use deep indents and bullet points for clarity. Boldface key points or call-to-action statements to make your offer stand out on the page.
- Use professional letterhead, weighted paper, or custom color envelopes for extra impact.
Add Dimension to Your Delivery
Well-written letters are an effective marketing supplement! Add a cover letter to your next print mailing to forge a personal connection and to produce a prompt, profitable response.
Click here to visit the Designotype Printers, Inc. - Ideas Collection.
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MARKETING
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Brand Ambassador Marketing
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CREATE AN ACTIVE COMMUNITY OF LOYAL CUSTOMER
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A brand ambassador marketing program is a fun and powerful way to boost sales, increase brand exposure, and create an active community of loyal customers.
Examples of ways that ambassadors can promote your business include sharing information about your products, engaging in social media content and community groups, providing product reviews, and helping your brand’s social influence grow.
In exchange, you could provide brand ambassadors with exclusive discounts, ambassador giveaways, referral rewards, customer spotlights, early access to new products, and even potential commission opportunities.
If you need cost-effective ideas to promote your brand ambassador program in print, we’d love help! We look forward to hearing from you.
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PRODUCT
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Resource Guide
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CURIOUS CUSTOMERS WITH 24/7 ACCESS TO HELPFUL RESOURCES
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A customized resource guide can be a valuable marketing tool to help you connect with customers, showcase your brand as a thought leader in the industry, and build a strong brand community.
A resource guide can be a great way to support curious customers with 24/7 access to helpful resources, anticipate user questions, and encourage your audience to learn more about your products and solutions.
Examples of content to include in a resource guide include:
- warranty information
- contract details
- step-by-step how-to instructions
- best practices
- FAQs
- inspirational examples of how to use your products
- and other helpful resources.
If your organization has an overwhelming amount of information regarding your products or services, a resource guide could also provide convenient, condensed information and QR codes linking directly to additional detailed information online. To boost the value of your resource guide, include useful images, detailed content and descriptions, links to videos, and more.
If you’d like help creating the perfect resource guide for your business, our experienced team is here to help! Stop by or give us a call today.
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TECH
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AI Chatbots
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A SOFTWARE APPLICATION THAT MIMICS HUMAN CONVERSATION
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AI chatbots have taken the internet by storm. While AI technologies cannot replace humans when it comes to personalized marketing, they have become a popular tool for brainstorming ideas, supporting content creation, translating languages, writing emails, summarizing papers, and more.
According to Wikipedia, “a chatbot is a software application that aims to mimic human conversation through text or voice interactions, typically online. Modern chatbots are artificial intelligence (AI) systems capable of maintaining a conversation with a user in natural language and simulating the way a human would behave as a conversational partner.”
Popular examples of AI chatbots include ChatGPT, Google Bard, and Bing Chat. While chatbots can often provide helpful inspiration when generating content and ideas, they also have limitations and their content should not be used at face value. For example, chatbots could provide text that is factually wrong or outdated. Therefore, all content generated by a chatbot should be proofed, verified, and customized for your messaging.
If you’d like ideas for breaking thru the digital clutter and promoting your business in print, our creative team is here to help. Request a custom quote today!
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Printer@Work Newsletter is available via e-mail on a free subscription basis.
You can subscribe or unsubscribe at any time. For more information about Designotype Printers, Inc., visit
designotype.com.
Copyright © 2023
Designotype Printers, Inc., 22950 Airpark Blvd., Calumet, MI 49913 906-482-2424
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