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Return to designotype.com.

DESIGNOTYPE PRINTERS, INC. PRESENTS
AUG
7
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Brian Helminen
The Way I See It
 

One day, a man called his sons around him to give them some advice. He took out a large, tied bundle of sticks and said to his oldest son, “Here, son, take this bundle of sticks and break it.” The son strained and strained, but with all his efforts, he was unable to break the bundle of sticks. One by one, the other sons also tried, but none of them were successful.

Then the father said, “Now untie the bundle, and each of you take a stick.” When they had done so, he said: “Now, break them,” and each stick was easily broken.

Here’s the way I see it: Thomas Paine once said it best, “Not in numbers, but in unity, that our great strength lies.” If you’d like help collaborating on a successful marketing campaign, our team is here to help!

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MARKETING
Marketing Tip
Voucher vs. Coupon vs. Gift Certificate
INCREASE TRAFFIC, BOOST SALES, AND REFER YOUR FRIENDS

Many businesses use different types of offers and promotions to increase traffic and boost sales. Here are a few common differences between a voucher, coupon, and gift card:

A voucher may be exchanged for a particular product or service, such as “redeem for one free oil change.”

A coupon entitles the holder to a discount, which may be generic or specific, depending on the offer. For example, “save 20% on your next purchase,” or “save $10 off your next purchase of shoes.”

A gift certificate includes a pre-paid monetary value that can be used at a business as an alternative to cash. As the name implies, gift certificates are commonly given as gifts.

If you’d like to see samples of creative promotions, such as vouchers, coupons, and gift certificates, stop by today! Our team can help you create a promotion your customers will love.

A Referral Bonus of $20 cash is yours if you refer a qualified customer who comes in and places an order. Who do you know that can benefit from looking professional and organized with our help?

 

 

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Uncommon Product
Do's and Don’ts for Direct Mail
ENSURE A SUCCESSFUL DIRECT MAIL CAMPAIGN

Here a few tips to ensure a successful direct mail campaign:

DO…

  • Position yourself as an industry expert by offering fun facts and tips.

  • Offer creative promotions, such as BOGO (buy one, get one), or even upgrade coupons (large pizza for the price of a small).

  • Include a time limit on promotions, such as “redeem this offer within 30 days!”

  • Promote a bundle or group of products or services together, showing the itemized pricing for each. Then promote a discounted bundle price for value savings when purchased together.

  • Offer something free, such as a free item with purchase. For example, a free shampoo with a haircut, or free car wash with $XX gas purchase.

DON’T…

  • Forget to follow up. For those who respond, remember to send a simple thank you note, or send an exclusive coupon to show your appreciation. If they haven’t responded yet, grab their attention by sending them an offer they can’t refuse.

  • Allow significant gaps between mailings. Ensure your business remains top of mind by sending monthly or quarterly mailings.

  • Use unique codes to track and measure advertising ROI.

Our customers that have used a return postcard with their mailing to encourage a response tell us that it is very successful.

If you need help creating professional marketing materials that boost sales and awareness, our creative team would love to help. We'll even take care of addressing and mailing for you. Give us a call today!

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Tech Tip
Family Screen Time Tips
PREPARING CHILDREN TO THRIVE IN A DIGITAL WORLD

When it comes to children and screens, moderation is key. Here are a few ideas to establish balance by regulating screen time and preparing children to thrive in a digital world.

  • Create sacred, tech-free spaces or times, such as no technology during mealtimes, no technology during family game nights, or no technology in bed.

  • Set a certain amount of screen time each day, or designate a time of day (or week) for screen time, such as weekends only.

  • Consider providing screen time as a reward once all homework, reading, and chores are completed. Or offer screen time in exchange for playing outside, reading more, and engaging in more non-screen activities.

  • Encourage the use of educational apps and games that help children see technology as a tool and not just a toy.

  • Remember that monitoring apps are helpful, but they don’t replace parenting. Tell your children how and why you will be monitoring them, and explain that monitoring will teach them how to interact respectfully with others and keep them safe.

  • Consider your own screen use and be an example for your family. After all, kids will do what we do, not what we say.

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Fun
Fun@Work
Take 5 Minutes for Fun@Work featuring

An adroit mixture of everyday settings and extraordinary events.

And Here's More Fun@Work!

A whimsical, slice-of-life view into life's fool-hardy moments.

An irreverent look inside the world of business and finance.

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Designotype Printers, Inc., 22950 Airpark Blvd., Calumet, MI 49913 906-482-2424