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Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to designotype.com.

DESIGNOTYPE PRINTERS, INC. PRESENTS
APR
19
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Brian Helminen
The Way I See It
 

I heard a story about two neighbors who bumped into each other at a greenhouse as they were selecting plants for their garden. They wound up choosing the same plants; however, they cared for them drastically different. The older neighbor gave his plants small amounts of water a few times a week and let them be. The younger neighbor gave his plant lots of water and fertilizer, stabilized them, and looked after them daily.

After a few weeks, a storm hit with heavy winds and rain. The men went outside to inspect their gardens. Sadly, the younger neighbor’s plants broke off at the roots and were destroyed, but the older neighbor’s plants were not damaged and were standing firm. In disbelief, the younger neighbor said, “We got the same plants, and I took better care of mine than you did. How did your plants survive?”

The older neighbor smiled and said, “You made it easy for your plants, so they didn’t have to do much work to survive. I gave my plants enough water and let their roots search for more. Because of that, their roots grew deeper and made the plants stronger.”

Here’s the way I see it: Your business will grow when you partner with us on print campaigns that are sure to bloom!

Spring Special: Save on Rubber stamps through the end of April. Stamps work well for your signature, address, check deposit information, filing, notary, and loyalty cards.

May Special: Window Perf Vinyl. When applied, you can see out from inside, and customers can see your advertisement from outside. Great for doors, sidelights, car and truck windows. Drive by and see a sample at Designotype, and at Insight Eyecare in Calumet.

Reminder: We will be closed Good Friday afternoon. Happy Easter!

 

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MARKETING
Marketing Tip
Sourcing Emails Without Buying Lists
WAYS TO SOURCE EMAILS WITHOUT BUYING LISTS

While purchasing email lists sounds like an easy way to increase your database, it can also be a fast way to ruin your credibility and get in trouble with many email services. Here are a few alternative methods to source emails without buying lists.

  • Ask for emails online. For example, if you have a “contact us” form on your website, include a checkbox to subscribe to your newsletter and other updates.

  • Create a contest, start a blog, and ask people to sign up using their email address.

  • Use a signup sheet at trade shows and other events which gives customers an easy way to follow your business.

  • Add a “would you like to subscribe” box to sign-in sheets, order forms, and other customer communications.

  • When customers are checking out at your business, ask if they would like to add their email and opt-in to receive coupons and additional marketing information.

  • Use social share buttons and encourage customers to refer a friend. They can then sign up for your information and double your audience.

Also, don’t forget the power of direct mail, which can help direct traffic to your online signup pages. If you’d like help creating the perfect promotional piece, give us a call today!

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HIRING
2 Positions Available
Looking for Manager and Production
A GREAT WORKPLACE MAKES "WORK" FUN!

Manager Position
Designotype is looking for a full-time (print production) manager with a keen attention to detail to plan, direct and oversee the operations, employees and fiscal health of Designotype Printers. Duties will include production on various output devices and performing or assigning duties to ensure deadlines are met in a cost-effective manner. 

Qualifications:

Project management and organizational skills with a demonstrated ability to multi-task and prioritize in a deadline driven environment. Decision making, planning and financial skills with a commitment to customer satisfaction. 

Requires the ability to:

  • work under the pressure of tight deadlines and multiple changing priorities

  • multi-task, prioritize and use time effectively

  • take the initiative as a problem solver

  • delegate assignments, give and receive instruction/ direction

  • speak clearly and persuasively in positive or negative situations 

  • listen attentively

  • share knowledge, train others on procedures, solutions, new programs, best practices

  • be motivated and work independently, assuming full ownership of the position

  • walk and stand for the better part of the day; lift 50lbs

Must have:

  • valid drivers license

  • good presence and personality

  • regular and reliable attendance

Responsibilities:

  • ensure that we have sufficient supplies and equipment for daily operations

  • communicate with outside vendors to understand requirements and limitations

  • identify areas in need of process improvement

  • maintain a clean and safe work environment

  • maintain inventory

  • review equipment maintenance and preventative measures

  • devise continuous ways to create new revenue

  • review and evaluate monthly operational statements and production and inventory reports

  • be motivated to bring in new business

Experience in a printing environment a plus. Computer programs include Word, Publisher, Excel, Photoshop, InDesign, Quark, Acrobat and several specialized printing programs.

Work should be challenging, rewarding, and fun. That’s what we believe anyway. If you agree, we’d love to have you join our team. We’re always on the lookout for talented, creative, and motivated people who are interested in helping customers and building a successful brand.

We provide a pleasant, supportive atmosphere and culture that encourages each co-worker to develop their individual potential to the fullest. We continually seek out those with extraordinary skills, attitudes, and work ethic. We offer a proven track record of success in a fun, friendly workplace. Our product—printing—is an essential element to the success of almost every business.

You can live and work in “God’s Country” – Michigan’s Upper Peninsula.
Email your resume and cover letter to Margaret@designotype.com or stop in to fill out an application.

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TECH
Tech Tip
Sharing Photos with Family and Friends
SHARE PHOTOS PRIVATELY

While it’s fun to share photos across social media accounts such as Facebook, Twitter, and Instagram, sometimes you want to share photos privately with individuals or a select group of people. Rather than sending multiple emails with large attachments, here are a few easy solutions:

  • If you and your friends/family are already avid Facebook users, create a private group on Facebook. Click groups on the left side of the page, then choose “Create Group” and set your privacy setting to “Secret Group.” This option is great for families and friends sharing photos of special occasions, such as weddings, babies, parties, and more. It’s also ideal for groups that enjoy leaving comments you may not want to be shared publicly.

  • Amazon Prime Photos is a photo-storage site for Amazon Prime members. It lets you store and share unlimited photos on your desktop, smartphone, or tablet. Users can invite up to five friends or family members to receive unlimited photo storage and collect photos in a Family Vault, and you can show pictures on Echo Show or Fire TV.

  • If you already use cloud-storage services like Dropbox, Google Drive, Google Photos, or Microsoft OneDrive, you can simply use these programs to create shared folders. The people you invite will have exclusive access to view and add photos in these folders.

  • Apple's iCloud service integrates with its own Apple Photos software on Macs and iOS devices, although you can use the basic features on a Windows PC. You can upload photos to the free 5GB of space and share them in an online photo stream that can be viewed in Apple Photos or as a web page. Photos can be tagged with names and locations, and other iCloud users can also add their photos.

No matter which platform you use to share photos, always remember to use your best judgment, since someone else can always reshare it without your permission.

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Designotype Printers, Inc., 22950 Airpark Blvd., Calumet, MI 49913 906-482-2424