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Return to designotype.com.

DESIGNOTYPE PRINTERS PRESENTS
FEB
6
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Craig & Val L'Esperance
The Way I See It
 

Here is a famous quote by Zig Ziglar that is a powerful reminder for our daily lives:

“Life is an echo. What you send out, comes back. What you sow, you reap. What you give, you get. What you see in others, exists in you.”

Here’s the way I see it: Give the world the best you have and the best will come back to you. C.S. Lewis said it best: “Integrity is doing the right thing. Even when no one is watching.”

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Idea of the Week
How to Rebrand Your Business in 7 Steps
REPOSITION YOURSELF IN THE MINDS OF YOUR CUSTOMERS

Is your business image stuck in a rut? 

If you've always had the same branding and now wonder why it's not as effective as it was, it might be time to rebrand your business.

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Customers gravitate to what's new, innovative, and exciting, and the same old things don't work indefinitely. It might be time to reposition yourself in the minds of your customers with a new name. 

Here are a few steps to help you prepare.

  • Do research in your archives first. Make a timeline of your company's past logos and slogans.
  • Determine who the customer used to be. Make a list from the beginning of your business until now.
  • Have a market analysis done to determine how people see you right now. You'll get honest answers you usually can't get by asking them.
  • Analyze your current color, font, graphics, and more. This will help you determine how to change your current marketing plan.

Once you've done your research, you can change your image by creating a new name… the perfect way to rebrand. It will stir up excitement for your company in the minds of current customers and will cause prospective customers to take notice.

7 Steps to Business Rebranding

Here are seven steps to help you get started with your rebranding. 

1. Pick a name that describes your business.

 Try using something that represents what you offer and include part of that word with the new name. Think American Airlines or Burger King.

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2. Use an acronym. 

Use the first letters of several words to represent your business, but keep it easy to remember—for example, KFC for Kentucky Fried Chicken.

If this doesn't appeal to you, try combining parts of two words like FedEx. Instead of saying Federal Express, they shortened it but used enough of the words that it resonated with people.  

3. Be creative by using something that doesn't even relate. 

Pick a color or a name that you like that evokes the feeling you're trying to convey. Think Orange Theory Fitness.

4. Use a neologism. 

If you can't find a word that represents your company, make one up. You could also find a word that you want to spell phonetically or try a silly word. If it feels right, use it. 

5. Try onomatopoeia. 

Use a word that sounds like something your company offers. For example, Schweppes is the sound the carbonated beverage makes opened.

6. Use another language. 

Hunt for a word in another language that sounds good and has a positive image. (Make sure you research its true meaning so you don't evoke a negative image.)

7. Try incorporating your own name. 

It sounds simple, but sometimes it's the best idea. Think Disney or Cadbury. 

All About You!

Once you have created your new name, your marketing materials will need to be updated. Make sure your logo, colors, and tagline are up to date. For more information on rebranding, give us a call!

See more great ideas like this!
Click here to visit the Designotype Printers - Ideas Collection.
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MARKETING
Marketing Tip
Branding with Packaging Labels
BRAND AND IDENTIFY YOUR PACKAGES

If your business doesn’t have branded boxes or other customized packaging, packaging labels can be a fun and affordable option to enhance the appearance and help your customers easily identify packages from you.

Packaging label design can range from simple to elaborate. For example, simple logo decal stickers can double as packaging labels and event marketing giveaways. Or, you could create an elaborate packaging label that promotes your website, social channels, new product announcements, holiday promos, upcoming events, etc.

We can create packaging labels in standard or custom die-cut shapes with matte, gloss, or laminated finish. Let us know if you’d like to see samples or request a custom quote today!

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Uncommon Product
Subscription Welcome Cards
LET CUSTOMERS KNOW WHAT TO EXPECT

Subscription welcome cards offer a unique way to thank customers for subscribing, tell them what to expect with their subscription, and showcase your brand’s personality.

For example, BarkBox (a monthly subscription service providing dog products) includes a beautifully printed tri-fold card that says, “Look inside to learn the ins, outs, and puppy snouts of your BarkBox subscription!” Inside the card, it explains what types of themed toys and treats you can expect each month, how to log in and customize your monthly box, and, most importantly, it includes contact information and a satisfaction guarantee.

Welcome cards can also promote customer loyalty programs, referral rewards, and links to additional information, such as social channels, how-to videos, Q&A, etc.

If you’d like help designing a memorable subscription welcome card for your brand, our creative team would love to help! Give us a call today.

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Tech Tip
Easy Web Browser Documentation
SPEND LESS TIME EXPLAINING

Scribehow is a helpful documentation tool that allows users to easily create step-by-step how-to guides so they can spend less time explaining and more time doing.

While Scribehow offers paid plans, the basic (free) plan includes access to the Scribehow Chrome Extension. This handy tool can record processes within a web browser, such as providing step-by-step directions on where to find resources on your website or how to complete an online form. To record a process for a desktop application or a combination of apps, you would need a pro (paid) plan.

To check out the basic (free) plan, visit Scribehow.com.

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Fun@Work

Spotlight Recipe

Morgan Wallen’s Garlic Cream Cheese Rolls

Did You Know?

Benefits of Plant-Based Inks

Printing Quiz

When your printer refers to a roll, what they really mean is...

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