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DESIGNOTYPE PRINTERS, INC. PRESENTS
APR
19
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Brian Helminen
The Way I See It
 

I heard a comical story about a man who got lost while driving through the countryside. While trying to navigate a narrow country road in heavy rainfall, he accidentally drove off the road into a deep, muddy ditch. While he wasn’t injured, his car was stuck in the mud, so he walked to the nearest farm.

He asked the farmer if he could help him pull his car out of the ditch. The farmer nodded and replied, “Yep, Warwick can get you out of that ditch,” as he pointed to an old mule standing in the pasture. The man looked at the small, old mule and had his doubts, but he figured he had nothing to lose.

The two men walked Warwick back to the ditch where his car was stuck. The farmer hitched the mule to the car and hollered, “Pull, Fred! Pull, Jack! Pull, Ted! Pull Warwick!” And just like that, the mule pulled the car from the ditch with very little effort.

The man watched in amazement, but asked the farmer, “Why did you call out all those other names when Warwick was the only one pulling?” The farmer chuckled and said, “Old Warwick is blind, but as long as he believes he is part of a team, he doesn’t mind pulling.”

Here’s the way I see it:  “Teamwork often gets the job done. Strength is a bonus.”

Our team is celebrating 30 years in business this year. Stay tuned for our Open House and Celebration.

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Idea
Idea of the Week
Open Arms of a Gatefold Will Grab More Attention
GET THEM RIGHT OUT OF THE GATE

Open arms of a gatefold will grab more attention, pulling a target audience into what you have to say. When we say "grab," we mean the pages will literally unfold out of the magazine wide enough to reach out and grab the attention of many readers. Okay, maybe not literally, but the gatefold does open up wide enough to display large, panoramic images.

A gatefold is a printed sheet that is made with four panels and is commonly placed within publications as a means of increasing overall printing space.

The left and right panels of the printed sheet fold inward with parallel folds, meeting at the center of the publication without overlapping. Six panels (three on the front and three on the back) are created with a standard gatefold as shown below:

Standard Gatefold

Eight panels (four on the front and four on the back) result from using a "closed gatefold" format, which adds one more fold at the center of the document:

8 Panel Gatefold

Of course, if you flip through a magazine you will be greeted by a gatefold or two, however it does not mean that this format can only be used for these types of publications. This form of publishing is a great option for your next newsletter, party invitation, newspaper insert, menu or brochure. The size of the gatefold makes it easy to hand out to potential customers at expos and events offering a lot of information in a single brochure. Plus, because of the condensed size, using this format will help save money when mailing brochures to customers and potential customers.

Your company will benefit from using gatefolds for promotional materials mostly because you will be able to include a lot of information in a small, single brochure. It is also a unique and creative advertising tactic that will grab your audience's attention encouraging them to open the folds and read more. That is if the gatefold does not jump out and grab them first.

See more great ideas like this!
Click here to visit the Designotype Printers, Inc. - Ideas Collection.
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MARKETING
Marketing Tip
Repurposing Marketing Content
BREATHE NEW LIFE INTO YOUR BEST MARKETING CONTENT


Why reinvent the wheel if you have great content available at your fingertips? You don’t have to create new content every day. Rather, you just have to get your existing content into the hands of more people. Here are some tips to breathe new life into your best marketing content:

  • Consider converting your most popular blogs or newsletter posts into a podcast with a personalized, conversational spin.

  • Consider using infographics for slide decks for workshops, presentations, and seminars. The short bits of information are great for creating an outline and can easily be expanded on when talking.

  • Repost your most popular previous posts across different social platforms. The shelf life of a given photo or video is short, so reposting actionable content every few months can be a great way to reach new audiences.

  • Replace purchased stock photos on your blog or website with photos taken during company events to make your website more personalized and friendly.

  • Turn frequently asked questions into a blog post. Chances are, if a few customers are asking questions, there are a lot of customers interested in the answers.

  • Creating bite-sized video clips that act as teasers to full videos is a simple way of reusing your already created video content.

  • Break up longer articles or posts into a themed series. A series will build up anticipation for your audience and helps to spread the ideas out over time.

If you’d like awesome ideas for how to reuse your marketing content creatively in print, give us a call today!

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Uncommon Product
Printed Tray Liners
GET YOUR NAME AND MESSAGE FRONT AND CENTER

Custom printed tray liners are a great marketing tool that can get your name and message front and center at churches, restaurants, fundraising events, bars, luncheons, corporate anniversaries, and more!

Printed tray liners not only enhance your brand, but can also be used to make announcements, create holiday themes, promote lesser known products or services, and are a creative way to promote upcoming sales and promotions. Tray liners can also be used to entertain customers, such as featuring a crossword or quiz related to your business, industry fun facts, or even instructions on how to create an origami paper creation or paper airplane.

Printed tray liners can be customized to fit any size tray, and can range from simple black and white to eye-catching full color. They can also feature a die-cut shape or creative edging (such as decorative scalloped edges).

If you’d like ideas for the perfect tray liner for your organization, our creative team is eager to help!

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Fun
Fun@Work
Take 5 Minutes for Fun@Work featuring

A whimsical, slice-of-life view into life's fool-hardy moments.

And Here's More Fun@Work!

Practical advice for dealing with issues facing families in today's complex world.

An irreverent look inside the world of business and finance.

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Designotype Printers, Inc. 22950 Airpark Blvd., Calumet, MI 49913 906-482-2424